Flavor and Wellness

Consumer Trust

8 articles

A consumer carefully inspects a 'clean label' product in a supermarket aisle, questioning its true value and benefits.
Brands

What is Clean Label Food and Why Does Consumer Trust Matter?

You might pay more for a 'clean label' snack, believing it offers superior health or safety, only to find no actual nutritional or safety advantage over its conventional counterpart.

Daniel Moretti·June 5, 2026
A sunlit farmer's market overflowing with fresh produce and artisanal foods, emphasizing local sourcing and antibiotic-free options.
Brands

Transparency in Food & Beverage Sourcing & Labeling

Despite being, on average, 87 percent more expensive, classic RWA (Raised Without Antibiotics) chicken products saw their market share nearly triple from 4% to 11% between 2012 and 2017, according to

Daniel Moretti·May 10, 2026
Diverse consumers in a bright, modern marketplace examining holographic displays that detail the ethical sourcing and transparent supply chain of food products.
Brands

The Future of Ethical Sourcing and Food Transparency

Despite a surge in 'clean label' products, the food industry currently operates without established internal or external traceability enforcement.

Daniel Moretti·May 4, 2026
A split image showing a pristine farm landscape on one side and a clean, modern food and wellness product manufacturing facility on the other, representing ethical sourcing.
Brands

What is Ethical Sourcing for Food and Wellness Brands in 2026?

A brand's entire reputation can now hinge on a single ingredient's origin, as consumers increasingly demand full transparency about their food and wellness products.

Daniel Moretti·April 20, 2026
A vintage Hershey's chocolate bar wrapper juxtaposed with a modern cocoa tin, illustrating the brand's return to classic recipes and the challenge of rebuilding consumer trust.
Brands

Hershey Returns to Classic Recipes, But Consumer Trust Remains Fragile

A serving (1 tablespoon) of Hershey’s Cocoa Naturally Unsweetened 100% Cacao recently tested at 125 percent of the limit for lead, according to advocacy .

Chloe Bennett·April 20, 2026
A hand gently holds a ripe, red tomato with water droplets, symbolizing fresh produce from a sustainable farm.
Brands

What Are Sustainable Food Certifications and Why Do They Matter?

Despite aiming for sustainability, the SCS Sustainably Grown certification does not include unannounced farm visits, raising questions about its oversight.

Daniel Moretti·April 19, 2026
A visual representation of ethical sourcing, showing farmers, producers, and consumers connected by a transparent supply chain, emphasizing trust, sustainability, and responsible practices in the food and beverage industry.
Brands

What Is Ethical Sourcing and How Does It Build Consumer Trust?

Ethical sourcing is becoming a core business strategy in the food and beverage industry, as consumers increasingly demand transparency and proof of social and environmental responsibility. This practice builds long-term trust and loyalty by aligning brands with consumer values.

Daniel Moretti·April 8, 2026
A hand wiping a faint expiry date off the bottom of a shiny aluminum beverage can, symbolizing a breach of consumer trust and product safety.
Brands

That Wipe-Off Expiry Date on Your Soda Can Is an Ethical Red Flag

A viral video showing how easily expiry dates can be wiped from beverage cans highlights a critical ethical failure in consumer trust and product safety. This vulnerability demands immediate attention from the industry to protect public health and brand integrity.

Daniel Moretti·April 6, 2026