Consumer Trust
15 articles
What Are Ethical Sourcing Certifications for Non-Food Wellness Brands?
Despite 70% of consumers actively seeking ethically sourced wellness products, only 15% fully trust certifications on packaging, according to a Brand Trust Survey 2024 .
What is Plant-Based Protein Processing and Why Does It Matter?
The functionality of plant-based protein ingredients obtained from different batches can vary by up to 24% relative standard deviation, according to PMC .
How Do Ethical Sourcing Certifications Work for Food Brands?
The additional money Edeka earned for its 'Our home – act fairly' milk, earmarked for farmers, has not reached them, according to café libertad .
What are ethical brand partnerships in food and wellness for 2026?
Consumers are now acutely aware of food origins, directly forcing brands to overhaul sourcing practices.
What Are Food Certifications and Why Do They Matter for Trust?
A recent study pinpointed the exact factors swaying Italian consumers' certified food purchases, exposing the hidden complexities behind a seemingly simple label.
What is food supply chain transparency and why does it matter?
The global food traceability market, valued at USD 23.
What is food and wellness brand transparency and why does it matter for consumer trust?
Product labeling alone accounts for nearly half, 48.
What is Clean Label Food and Why Does Consumer Trust Matter?
You might pay more for a 'clean label' snack, believing it offers superior health or safety, only to find no actual nutritional or safety advantage over its conventional counterpart.
Transparency in Food & Beverage Sourcing & Labeling
Despite being, on average, 87 percent more expensive, classic RWA (Raised Without Antibiotics) chicken products saw their market share nearly triple from 4% to 11% between 2012 and 2017, according to
The Future of Ethical Sourcing and Food Transparency
Despite a surge in 'clean label' products, the food industry currently operates without established internal or external traceability enforcement.
What is Ethical Sourcing for Food and Wellness Brands in 2026?
A brand's entire reputation can now hinge on a single ingredient's origin, as consumers increasingly demand full transparency about their food and wellness products.
Hershey Returns to Classic Recipes, But Consumer Trust Remains Fragile
A serving (1 tablespoon) of Hershey’s Cocoa Naturally Unsweetened 100% Cacao recently tested at 125 percent of the limit for lead, according to advocacy .
What Are Sustainable Food Certifications and Why Do They Matter?
Despite aiming for sustainability, the SCS Sustainably Grown certification does not include unannounced farm visits, raising questions about its oversight.
What Is Ethical Sourcing and How Does It Build Consumer Trust?
Ethical sourcing is becoming a core business strategy in the food and beverage industry, as consumers increasingly demand transparency and proof of social and environmental responsibility. This practice builds long-term trust and loyalty by aligning brands with consumer values.
That Wipe-Off Expiry Date on Your Soda Can Is an Ethical Red Flag
A viral video showing how easily expiry dates can be wiped from beverage cans highlights a critical ethical failure in consumer trust and product safety. This vulnerability demands immediate attention from the industry to protect public health and brand integrity.