Flavor and Wellness

Young Consumers

2 articles

Diverse group of young adults socializing and enjoying Modelo beer in a lively urban environment at dusk, showcasing the brand's appeal to a younger demographic.
Food

Modelo's New Strategy Aims to Capture Younger Beer Drinkers

In January, Modelo launched a nonalcoholic chelada, only to follow it months later with high-alcohol varieties exceeding 8% ABV, a bold strategic move.

Isabella Cortez·June 24, 2026
Young adults enjoying Molson Coors' Keystone Ice and new Keystone Apple flavored beer in a relaxed social setting.
Food

Molson Coors bets on cheap beer to win younger drinkers

Molson Coors is not only reviving the higher-alcohol Keystone Ice this August but also launching Keystone Apple, a surprising move into flavored cheap beer.

Isabella Cortez·June 12, 2026