Flavor and Wellness

Brand Reputation

4 articles

A bountiful display of fresh, organic produce on a rustic table, symbolizing sustainable food and beverage branding.
Brands

How Sustainable Branding Practices in Food & Beverage Drive Consumer Loyalty

New legal provisions in Canada now impose significant penalties for food and beverage brands making misleading environmental claims, signaling a global shift towards stricter oversight.

Daniel Moretti·June 30, 2026
Assortment of food and beverage products in eco-friendly packaging, including bamboo, recycled paper, and compostable bioplastics, displayed on a rustic table with fresh ingredients.
Brands

What Are the Benefits of Sustainable Packaging in Food & Beverage?

The global sustainable packaging market, valued at over $310 billion in 2025, is projected to exceed $590 billion by 2035, according to Statista .

Daniel Moretti·June 10, 2026
A split image showing a pristine farm landscape on one side and a clean, modern food and wellness product manufacturing facility on the other, representing ethical sourcing.
Brands

What is Ethical Sourcing for Food and Wellness Brands in 2026?

A brand's entire reputation can now hinge on a single ingredient's origin, as consumers increasingly demand full transparency about their food and wellness products.

Daniel Moretti·April 20, 2026
A vintage Hershey's chocolate bar wrapper juxtaposed with a modern cocoa tin, illustrating the brand's return to classic recipes and the challenge of rebuilding consumer trust.
Brands

Hershey Returns to Classic Recipes, But Consumer Trust Remains Fragile

A serving (1 tablespoon) of Hershey’s Cocoa Naturally Unsweetened 100% Cacao recently tested at 125 percent of the limit for lead, according to advocacy .

Chloe Bennett·April 20, 2026