European Market

2 articles

A modern European supermarket aisle filled with innovative blended protein food products, highlighting consumer choice in functional foods.

Europe's Protein Push: Functional Food Booms Amidst Innovation

In Belgium, one in four burgers sold at Lidl stores now contains a blend of animal and non-animal proteins, signaling a quiet revolution in how Europeans consume protein.

Ryan Patel·May 10, 2026

A visual comparison of declining plant-based food sales in the US versus growing sales in Europe, highlighting market divergence.

Trends

Plant-based food unit sales drop in US while Europe sees growth

Plant-based unit sales in the U.

Isabella Cortez·April 19, 2026