Flavor and Wellness

Greenwashing

3 articles

A supermarket aisle with food products, some appearing sustainable but with subtle hints of greenwashing and deception.
Brands

Navigating Greenwashing in Sustainable Food Claims

Nearly four in 10 packaged foods in Sydney supermarkets boast sustainability claims.

Daniel Moretti·May 15, 2026
A split image contrasting a healthy farm with a polluted industrial scene, highlighting the confusion consumers face with food sustainability claims on supermarket shelves.
Brands

Finding True Sustainable Sourcing Certifications for Food

In Australian supermarkets, products in the meat and confectionery categories carrying 'environmental claims' actually had significantly higher emissions than those without any such claims, according

Daniel Moretti·May 12, 2026
A hand placing a food product into eco-friendly packaging at a vibrant market stall, symbolizing sustainable food brands.
Brands

Decoding Ethical Sourcing & Eco-Packaging for Food Brands

To earn a B Corp certification, a business must answer 300 questions spanning labor, environment, ethics, governance, and social initiatives.

Daniel Moretti·May 11, 2026