Greenwashing
13 articles
What are sustainable sourcing impacts in the food wellness industry?
DWS Group, a major asset manager, recently paid a $25 million fine related to allegations of greenwashing.
Food brands ditch green goals, undermining sustainability efforts
While 87.4% of food packaging in a recent audit displayed a recycling logo, major food and beverage players like JBS and PepsiCo are quietly pushing back or outright dropping their ambitious net-zero
What Is Greenwashing in Food and Wellness, and How Do You Spot It?
Despite a surge in 'eco-friendly' labels, the average consumer struggles to distinguish a genuinely sustainable product from one that merely uses clever marketing.
Consumers Willing to Pay More For Sustainable Brands
Global legal complaints about greenwashing have risen by 21% in the past year, casting a long shadow over brand claims of environmental responsibility.
Sustainable Food Brands: A Guide to Ethical Sourcing
In Australia, nearly four in ten packaged food products boast a sustainability claim.
Understanding Greenwashing in Food and Wellness
In 2023, the 'Food & Drug Retail' industry saw its percentage of reputational laundering mentions more than triple, according to Sesamm .
Top 7 Sustainable Food & Beverage Brands Making Waves in 2026
Despite 70% of consumers valuing sustainability, a recent study found that 60% of 'eco-friendly' claims on food labels lack third-party verification, leaving shoppers navigating a minefield of greenwa
Sustainable Food Brands: Ethical Sourcing & Certifications
In Australia, nearly four in 10 packaged foods claim sustainability, yet many carry higher emissions than their unlabelled rivals.
Navigating Greenwashing in Sustainable Food Claims
Nearly four in 10 packaged foods in Sydney supermarkets boast sustainability claims.
Finding True Sustainable Sourcing Certifications for Food
In Australian supermarkets, products in the meat and confectionery categories carrying 'environmental claims' actually had significantly higher emissions than those without any such claims, according
Decoding Ethical Sourcing & Eco-Packaging for Food Brands
To earn a B Corp certification, a business must answer 300 questions spanning labor, environment, ethics, governance, and social initiatives.
Top 5 Sustainable Beverage Brands Leading the Eco-Conscious Movement
Despite 70% of consumers preferring eco-friendly products, only 30% can confidently identify a genuinely sustainable beverage brand from its packaging alone (Consumer Behavior Study).
What Defines an Ethical and Sustainable Brand in Food and Wellness?
In a market flooded with 'green' promises, understanding what truly defines an ethical and sustainable brand in food and wellness is crucial. Learn how to navigate deceptive marketing and identify genuine commitment to the planet and its people.