Non Alcoholic Beverages
6 articles
Wellness Trends Drive Growth in Alcohol Alternatives
Only 54% of U.S. adults reported drinking in 2025, marking the lowest rate in Gallup's nearly 90-year record, according to the Miami Herald . This significant decline reflects a broader societal shift
Functional Mocktails Market Surges Toward $2.92 Billion Amidst Wellness Boom
Alcohol consumption among Gen Z has plummeted by 25% in just four years, marking a profound shift in social drinking habits.
How Brand Strategies for Innovation in Non-Alc Beverages Work
Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .
Beverage market embraces mocktail and low-sugar cocktail trends
At Tropical Smokehouse restaurants, alcohol revenue has plummeted by 30% over the past five years, according to the Sun Sentinel .
Healthier mocktails lead beverage market growth as wellness rises
In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.
Functional RTD Cocktails See Growth as Consumer Habits Change
The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.