Flavor and Wellness

Non Alcoholic Beverages

4 articles

Diverse group of people celebrating with innovative non-alcoholic beverages in a modern, vibrant bar setting, showcasing the future of the non-alc drink market.
Brands

How Brand Strategies for Innovation in Non-Alc Beverages Work

Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .

Daniel Moretti·May 2, 2026
A stylish bar showcasing a variety of colorful mocktails and low-sugar cocktails, with patrons enjoying the healthy beverage options.
Drinks

Beverage market embraces mocktail and low-sugar cocktail trends

At Tropical Smokehouse restaurants, alcohol revenue has plummeted by 30% over the past five years, according to the Sun Sentinel .

Daniel Moretti·April 24, 2026
A diverse group of friends enjoying colorful, refreshing mocktails at an outdoor cafe, celebrating the rise of wellness-focused beverages.
Drinks

Healthier mocktails lead beverage market growth as wellness rises

In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.

Daniel Moretti·April 19, 2026
A group of diverse people in a chic bar, smiling and clinking glasses filled with colorful, non-alcoholic functional RTD cocktails, symbolizing the growing wellness beverage trend.
Drinks

Functional RTD Cocktails See Growth as Consumer Habits Change

The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.

Daniel Moretti·April 4, 2026