Non Alcoholic Beverages
4 articles

Brands
How Brand Strategies for Innovation in Non-Alc Beverages Work
Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .
Daniel Moretti·May 2, 2026

Drinks
Beverage market embraces mocktail and low-sugar cocktail trends
At Tropical Smokehouse restaurants, alcohol revenue has plummeted by 30% over the past five years, according to the Sun Sentinel .
Daniel Moretti·April 24, 2026

Drinks
Healthier mocktails lead beverage market growth as wellness rises
In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.
Daniel Moretti·April 19, 2026

Drinks
Functional RTD Cocktails See Growth as Consumer Habits Change
The market for non-alcoholic functional RTD cocktails is rapidly expanding as new brands launch innovative products nationwide. This growth is driven by evolving consumer preferences for wellness-oriented beverages and a shift away from traditional spirits.
Daniel Moretti·April 4, 2026