Tiktok
3 articles

Recipes
Old-fashioned cake recipe without frosting goes viral online
In the last month, a 'Depression-Era Water Cake' recipe, requiring no eggs, milk, or butter, has racked up 50 million views on TikTok, sparking a global trend for simpler, frosting-free desserts.
Isabella Cortez·July 5, 2026

Food
Social media: Erasing family recipes or preserving heritage?
Social media is profoundly shifting how culinary knowledge is transmitted, with Gen Z increasingly learning recipes online, impacting family food traditions while also offering new avenues for preservation.
Isabella Cortez·May 7, 2026

Trends
Why TikTok's Nonnamaxxing Trend is About More Than Just Italian Grandmas
On TikTok, a platform synonymous with fleeting trends, millions of young people are now embracing the seemingly anachronistic daily routines of Italian grandmothers to combat modern stress.
Lauren Fisk·May 5, 2026