Us Market

8 articles

Young adults enjoying a variety of colorful ready-to-drink cocktails in a lively bar setting, highlighting convenience and social trends.
Drinks

RTD Market Hits $13.9 Billion Amid Shifting Gen Z and Millennial Habits

In Australia, ready-to-drink cocktails now capture 15 cents of every dollar spent on drinks in bars, a significant jump from just 12 cents two years prior.

Daniel Moretti·August 22, 2026
A lively bar setting showcasing the popularity of ready-to-drink cocktails over traditional spirits, with people enjoying convenient pre-mixed beverages.
Drinks

Prepared cocktails are crushing traditional spirits in the US market.

The US ready-to-drink (RTD) cocktail category experienced over 40% annual growth between 2020 and 2023, attracting a surge of consumer interest in convenient, pre-mixed beverages.

Daniel Moretti·July 30, 2026
Barry Callebaut's ChoViva cocoa-free chocolate alternative being produced using sunflower seeds in a modern, sustainable factory setting.
Food

Barry Callebaut to sell ChoViva chocolate alternative in U.S.

Barry Callebaut, one of the world's largest chocolate producers, could introduce a cocoa-free chocolate alternative crafted from sunflower seeds to the U.

Isabella Cortez·June 5, 2026
Ferrero's significant $8 billion investment in US acquisitions is visually represented by a cityscape, symbolizing market expansion and brand integration.
Brands

Ferrero Invests $8 Billion in US Acquisitions Over Decade

Ferrero, a company historically recognized for Nutella and Kinder products, has significantly expanded its presence in the U.

Daniel Moretti·May 28, 2026
A close-up of a pre-mixed spirit-based cocktail in a stylish glass, with a blurred bar background, highlighting the leading trend in the US alcoholic drinks market.
Drinks

US pre-mixed alcoholic drinks market analysis shows spirit-based cocktails leading.

In 2025, the ready-to-drink (RTD) beverage category surged nearly 18%, eclipsing the entire vodka segment to become the undisputed leader in the U.

Daniel Moretti·May 18, 2026
Assortment of premium 100ml canned cocktails, including a Bulleit Old Fashioned, displayed on a modern bar counter in the US.
Drinks

Diageo Launches 100ml Canned Cocktails in US Market

Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

Daniel Moretti·May 8, 2026
A close-up of Zespri's RubyRed Kiwifruit with its distinctive red flesh, presented attractively on a market stall.
Food

Zespri Red Kiwi Demand Triples US Volume This Year

The first 25,000 trays of Zespri's RubyRed Kiwifruit in Shanghai largely sold out to key distributors and retailers almost immediately, signaling explosive global demand, a clear trend in the premium

Isabella Cortez·April 20, 2026
A visual comparison of declining plant-based food sales in the US versus growing sales in Europe, highlighting market divergence.
Trends

Plant-based food unit sales drop in US while Europe sees growth

Plant-based unit sales in the U.

Isabella Cortez·April 19, 2026