Trends
Stay ahead of the curve with the latest trends in food, wellness, and lifestyle.
Wellness Trends Drive Growth in Alcohol Alternatives
Only 54% of U.S. adults reported drinking in 2025, marking the lowest rate in Gallup's nearly 90-year record, according to the Miami Herald . This significant decline reflects a broader societal shift
Spirits RTDs Outsell Malt Seltzers Amidst Billion-Dollar Boom
Spirits-based ready-to-drink beverages have surged by 32.
AI Self-Reflection Apps Offer Insight But Risk Generic Selves
Some users credit AI for boosting their fitness goals, but others find its "personalized" self-reflection advice surprisingly inaccurate or culturally generic.
Why Color-Centric Cocktails Rival Traditional Tastes
Before a single drop touches the tongue, a cocktail's vibrant hue or subtle shade has already set a powerful expectation, stirring anticipation for the taste to come.
Functional Mocktails Market Surges Toward $2.92 Billion Amidst Wellness Boom
Alcohol consumption among Gen Z has plummeted by 25% in just four years, marking a profound shift in social drinking habits.
Wellness Travel Market Poised for Trillion-Dollar Surge by 2026
100,000 visitors flocked to Singapore's Sentosa island over 10 days for the Glow Festival, revealing a seismic shift in how consumers engage with wellness travel.
Personalized Wellness Data: Biometrics' Untapped Health Potential
78.4% of wearable device users are willing to share their health data with doctors. Yet, only 26.5% actually do, leaving a vast pool of medical insights untapped, according to PMC . This massive gap m
AI Personalized Nutrition Plans Boost Health Outcomes
In a six-week pilot study, individuals leveraging AI-driven personalized nutrition plans in 2026 achieved remarkable results.
Wellness Travel's $1.4 Trillion Boom: Beyond Relaxation to Transformation
Travelers are now burying themselves neck-deep in volcanic sand in Japan, bathing in beer in Czechia, and doing yoga with goats.
Gen Z's Alcohol Participation Climbs to 74% Amid Shifting Trends
74% of legal drinking age Gen Z consumers now drink alcohol, a significant jump from just 66% three years ago.
Why US Drinkers Choose Non-Alcoholic Over Full-Strength
A prominent New York City bar, 'The Zero Proof,' specializing entirely in non-alcoholic drinks, reported 150% revenue growth in its first year, according to Local Business Journal.
Pickle Juice Drink Popularity Soars: The Surprising Science Behind the Sip
The Pickle House is launching its Original Pickle Juice into 192 Waitrose stores, with a 500ml bottle priced at £8.
Wellness Tourism's 'Regenerative' Shift: Beyond Health to Community
By 2035, the global wellness tourism market is projected to swell to an astonishing $2.
Longevity Tourism's Radical Health Shift Reshapes Wellness Travel
In Krabi, Thailand, SOLYNA Residence is launching 16 ultra-luxury wellness villas with an investment exceeding THB 1 billion, positioning itself as the nation's first 'Rare Longevity Destination,' acc
Wellness Travel in National Parks: Growth Strains Mental Health Access
In 2023, a luxury 'forest bathing' retreat in Yosemite National Park charged $3,000 for a three-day experience, a stark contrast to the park's $35 entrance fee.
Conscious Beauty in India Skincare Soars Amidst Claim Fatigue
India's export of essential oils, oleoresins, and plant extracts used in cosmetics crossed ₹7,200 crore in FY 2024-25, nearly doubling in five years, according to Indiaherald .
Wellness Tourism's Trillion-Dollar Boom: Where the Market is Headed
Nearly half of 1,040 US travelers surveyed plan to spend on a wellness retreat this year.
Ingredient-first planning for sustainable eating
The average household in developed countries throws away $1,500 worth of food annually, a staggering 40% of all consumer-level food waste, according to the USDA and UNEP.
Wellness Travel Market to Surpass $1 Trillion by 2028
A California couple turned their covered patio into a personal 'wellness hut' with a sauna and cold plunge for under $8,000, Business Insider reports.
Wellness Travel Market Surges Toward Trillion-Dollar Milestone
A single night at Ojo Spa Resorts in Santa Fe, New Mexico, for a hot springs retreat can start at $330, highlighting the premium price point of the booming wellness tourism market, according to the Fo
Wellness Tourism's Trillion-Dollar Rise: Holistic Rejuvenation Goes Mainstream
At a luxury Swiss resort, a 'My Microbiome' program to optimize gut health starts at an astonishing $11,000 per night.
Thailand's Wellness Tourism Surges, Poised to Attract Expats
Thailand's wellness market surged by 36.
Wellness Travel Will Redefine Tourism Beyond Spas
At a Swiss resort, guests pay for a 'My Microbiome' program where breakfasts are meticulously free of lactose, fructose, and even fructans.
Personalized Nutrition Guidance Reshaping Dining Experiences in 2026
Fork to Fit Kitchen, a new restaurant chain, integrates nutrition-focused meals with a connected wellness platform, according to Trend Hunter .
AI Genetic Insights Fuel Surge in Personalized Nutrition Demand
Nourished has already sold over 60 million personalized vitamin gummies globally and is available in more than 35,000 retail locations, according to NutraIngredients.
Connected Fitness: Unpacking Digital Security & Privacy Risks
A mobile remote access tool (MRAT) was sideloaded onto a connected fitness device, granting full access to its functionality: audio recording, photo access, geolocation, and network stack abuse, Secur
Plant-Based Wellness and Meditation Integration Shows Promise
A recent double-blind study at the Mayo Clinic found that patients incorporating daily guided meditation and a specific adaptogenic botanical blend reduced their reliance on conventional anxiety medic
The Nutrient-Dense Grazing Shift: Consumer Snacking Habits in 2026
Despite a 45% consumer preference for 'nutrient-dense' snacks, the average 'healthy' snack bar still contains 15 grams of sugar, revealing a significant disconnect between consumer intent and product
Why Gen Z Is Choosing Quietcations Over Loud Vacations
Last year, bookings for 'quietcations' – trips focused on solitude and minimal digital interaction – surged by 150% among 18-26 year olds, a generation often defined by its digital immersion, accordin
AI Is Revolutionizing Home Cooking, But At What Cost?
In homes equipped with AI-powered smart ovens, the appliance identifies ingredients and suggests optimal cooking times with 90% accuracy, according to FoodTech Innovations Lab.