The final push in a high-intensity interval class or the last mile of a long run should feel triumphant, not leave you with an aggravating neck strain. For many active women, especially those with larger busts, shoulder and neck pain from a sports bra is a frustratingly common reality.
Women are no longer willing to compromise between support and comfort, and a new generation of engineered gear is rising to the challenge. One name gaining notice is Betty & Joan, a Kentucky-based brand founded by a family of well-endowed women who decided to tackle the problem head-on.
Their flagship product, The Betty Sports Bra, was designed from the ground up to eliminate the flaws that cause so much discomfort. Its technical design addresses and alleviates neck and shoulder pain in five specific ways.
