More people are brewing at home than ever, and coffee subscription services have exploded in popularity as a result. But there's a common complaint that just won't go away: the coffee arrives tasting flat, muted, or just plain stale. This isn't a one-off problem.
It's built into the way most coffee gets from the roaster to your door. A different approach is catching on, though, championed by companies like Southern California-based Artisan Java Tea, which has built its entire business around solving the freshness issue from the very beginning.
Why Do Most Coffee Subscriptions Send Stale Coffee?
So why does so much subscription coffee taste dull? It mostly comes down to the long delay between roasting and brewing. The typical industry model is built for volume, not freshness, and the coffee's quality suffers at every step.
