Brand Strategy
10 articles
Svedka Vodka Proclaims Itself 'No. 1 Vodka of 2055'
Svedka, a vodka brand, made its Super Bowl debut in February with a commercial entirely created using artificial intelligence, signaling a radical shift in alcohol marketing.
Kraft Heinz Launches "United Tastes of America" Campaign for America250
Kraft Heinz has launched star-shaped Jet-Puffed marshmallows in glow-in-the-dark bags, a whimsical part of its largest-ever portfolio campaign, 'The United Tastes of America.
What is the clean label movement and why does it matter?
In 2017, clean label milk and dairy alternatives captured a staggering 90% of sales within their category, fundamentally reshaping consumer expectations for everyday products.
Transparency in Food & Beverage Sourcing & Labeling
Despite being, on average, 87 percent more expensive, classic RWA (Raised Without Antibiotics) chicken products saw their market share nearly triple from 4% to 11% between 2012 and 2017, according to
What Are Sustainable Packaging Principles for Food and Beverage in 2026?
Each year, approximately 10 million tons of plastic waste from food packaging enters the oceans, posing a grave threat to marine ecosystems.
How Brand Strategies for Innovation in Non-Alc Beverages Work
Despite a 10% annual growth rate, only 15% of new non-alcoholic beverages achieve sustained market presence beyond two years, reports Mintel .
What Is a Circular Food System and Why Do Brands Need It?
If wasted food were a country, it would be the world's third-largest carbon dioxide producer, trailing only the USA and China, according to Foodtrails .
What are 2026's sustainable packaging innovations for food and beverage?
A recent EU biomonitoring study found up to 100% of participants across 11 countries had Bisphenol A (BPA) exposure exceeding health thresholds, according to eitfood .
Beyond the Green Label: Why Sustainable Packaging Is Now a Survival Imperative
The era of eco-friendly marketing slogans is over. For food and beverage brands, adopting truly sustainable packaging has become a matter of strategic survival.
Why Sustainable Sourcing Matters for Food and Drink Brands
Sustainable sourcing is no longer a niche concern but a fundamental shift in the food and drink industry, driven by consumers who increasingly prioritize environmental and social responsibility. Brands are realizing that a sustainable supply chain is critical for business strategy, consumer trust, and long-term resilience.