Brand Strategy

3 articles

A bright, modern kitchen scene showcasing fresh ingredients and transparently labeled food products, symbolizing the clean label movement.

What is the clean label movement and why does it matter?

In 2017, clean label milk and dairy alternatives captured a staggering 90% of sales within their category, fundamentally reshaping consumer expectations for everyday products.

Daniel Moretti·May 14, 2026

A sunlit farmer's market overflowing with fresh produce and artisanal foods, emphasizing local sourcing and antibiotic-free options.

Brands

Transparency in Food & Beverage Sourcing & Labeling

Despite being, on average, 87 percent more expensive, classic RWA (Raised Without Antibiotics) chicken products saw their market share nearly triple from 4% to 11% between 2012 and 2017, according to

Daniel Moretti·May 10, 2026

A visually appealing arrangement of sustainable food and beverage packaging, including compostable, recycled, and plant-based materials, symbolizing a commitment to environmental responsibility.

Brands

What Are Sustainable Packaging Principles for Food and Beverage in 2026?

Each year, approximately 10 million tons of plastic waste from food packaging enters the oceans, posing a grave threat to marine ecosystems.

Daniel Moretti·May 6, 2026