Consumer Demand

18 articles

AI analyzing genetic data to create personalized nutrition plans and vitamin gummies for consumers.
Trends

AI Genetic Insights Fuel Surge in Personalized Nutrition Demand

Nourished has already sold over 60 million personalized vitamin gummies globally and is available in more than 35,000 retail locations, according to NutraIngredients.

Ryan Patel·June 20, 2026
A busy marketplace showcasing a surge in consumer demand for sustainable food products, with a graph indicating increasing sales.
Brands

Sustainable Food Demand Surges, Outpacing Expectations

US Foods' Serve Good® range, featuring responsibly sourced products, generated over $1 billion in annual revenue for the second consecutive year, according to Food & Beverage Outlook .

Daniel Moretti·June 20, 2026
A visual comparison of traditional nutrition supplements versus modern functional food products, highlighting innovation and scientific backing.
Nutrition

Functional vs. Traditional Nutrition: Trends and Outlook

Developing a single functional food product can cost 5-10 times more than a traditional supplement, primarily due to rigorous clinical trials required to substantiate its specific health claims, accor

Ryan Patel·June 18, 2026
A glowing bottle of hydrogen-infused sparkling water surrounded by bubbles, representing the booming market despite limited scientific awareness.
Drinks

Hydrogen Infused Sparkling Water Market Booms Despite Limited Awareness

Last year, global sales of hydrogen-infused water quietly surged past $400 million, an economic milestone that largely escaped the notice of many medical professionals.

Daniel Moretti·June 17, 2026
Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.
Drinks

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti·June 7, 2026
Family enjoying s'mores around a campfire at dusk, highlighting the popularity of Hershey's chocolate for this classic treat.
Food

Hershey's S'mores Sales Soar Amidst Surging Consumer Demand

In 2025, consumers spent nearly $250 million on Hershey's branded chocolate specifically for s'mores, marking a 9% increase from the previous year, according to IndexBox and fooddive .

Isabella Cortez·June 4, 2026
A bright, contemporary kitchen showcasing innovative functional food products from a CPG brand, symbolizing health and market growth.
Nutrition

What Are Functional Foods and Why Do They Matter for CPG Brands in 2026?

The global functional food market is set to nearly double in less than a decade, soaring from USD 249.

Ryan Patel·June 3, 2026
Diverse hands selecting fresh, vibrant produce at a sunlit farmer's market, symbolizing conscious consumption and ethical food choices.
Brands

What are sustainable sourcing practices in the food industry?

Sixty-six percent of consumers worldwide are prepared to pay a premium for sustainable goods, a clear signal of market demand for ethically produced food and beverage items.

Daniel Moretti·May 29, 2026
Shoppers intently reading product labels in a grocery store, seeking detailed information about their food and beverages.
Brands

What is the consumer demand for food and beverage transparency?

Two-thirds of shoppers are now willing to switch brands solely for more detailed product information, extending far beyond basic nutrition facts.

Daniel Moretti·May 20, 2026
Business executives in a dimly lit boardroom looking stressed at financial charts showing a downward trend, symbolizing profitability struggles.
Food

Companies adapt strategies, struggle with profitability

Hims & Hers Health, after strategically pivoting its weight loss business, reported a Q1 adjusted EPS of -$0.

Isabella Cortez·May 18, 2026
A hand placing a food product into eco-friendly packaging at a vibrant market stall, symbolizing sustainable food brands.
Brands

Decoding Ethical Sourcing & Eco-Packaging for Food Brands

To earn a B Corp certification, a business must answer 300 questions spanning labor, environment, ethics, governance, and social initiatives.

Daniel Moretti·May 11, 2026
A bustling marketplace showcasing ethically sourced food and beverage products with clear sustainability labels, emphasizing consumer choice and responsible production.
Brands

What Are Ethical Sourcing Principles in Food & Beverage?

73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact, according to Meegle .

Daniel Moretti·May 8, 2026
Split image contrasting a healthy, ethical farm with a modern, safe food processing facility, symbolizing ethical sourcing in food and beverage supply chains.
Brands

What is Ethical Sourcing in Food & Beverage Supply Chains?

Animal production and aquaculture workers face nearly twice the national average incidence of nonfatal occupational injuries, according to US data.

Daniel Moretti·May 5, 2026
Split image contrasting a modern food processing facility with a vibrant, ethical farm, representing the journey of food and the importance of ethical sourcing.
Brands

What is ethical sourcing in food and beverage and why does it matter?

Animal production and aquaculture workers face nearly twice the incidence of nonfatal occupational injuries compared to the national average, according to US data.

Daniel Moretti·April 25, 2026
A luxurious wellness retreat with a yoga session by an infinity pool, surrounded by lush tropical greenery and bathed in sunlight.
Trends

Why Luxury Wellness Travel Is Booming

After a week-long wellness retreat in Queensland, participants saw their abdominal girth shrink by 2.

Lauren Fisk·April 23, 2026
A diverse and abundant selection of functional beverages on a brightly lit grocery store shelf, showcasing the vastness of the market.
Trends

Functional Beverage Market Soars Amidst Strong Consumer Demand

Last year alone, U.S. sales of prebiotic and probiotic drinks more than tripled, contributing to a category so vast that NielsenIQ counted 53,000 unique products in the functional beverage market. Thi

Daniel Moretti·April 21, 2026
Consumer scrutinizing food label for ingredient transparency versus vague corporate sustainability claims.
Trends

Why Consumers Demand Ingredient Transparency Over Corporate Claims

In March 2025, the Australian government launched new sustainability guidelines for food producers.

Lauren Fisk·April 20, 2026
Vibrant functional food ingredients like berries, greens, protein powder, and ancient grains on a wooden table, symbolizing healthy eating and market growth.
Trends

Eating with Intent: Analyzing Functional Foods Market Growth and Consumer Demand Projections

The global functional foods market is experiencing a quiet revolution, driven by consumers seeking tangible health benefits beyond basic nutrition. This article analyzes market growth, key trends, and future projections for this booming industry.

Isabella Cortez·March 31, 2026