Millennials

3 articles

Young adults enjoying a variety of colorful ready-to-drink cocktails in a lively bar setting, highlighting convenience and social trends.

RTD Market Hits $13.9 Billion Amid Shifting Gen Z and Millennial Habits

In Australia, ready-to-drink cocktails now capture 15 cents of every dollar spent on drinks in bars, a significant jump from just 12 cents two years prior.

Daniel Moretti·August 22, 2026

Gen Z patrons enjoying a vibrant bar scene, with one person holding an artfully presented cocktail, highlighting experience-driven alcohol choices.

Trends

Gen Z's Alcohol Paradox: More Drinking, Experience-Driven Choices

In 2025, 70% of Gen Z reported drinking in the last six months, a stark increase from just 46% two years prior.

Daniel Moretti·August 22, 2026

A diverse group of young adults laughing and toasting with low-calorie, ready-to-drink cocktails in a stylish urban setting.

Drinks

Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market

Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.

Daniel Moretti·April 28, 2026