Section

Drinks

Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

A steaming mug of unsweetened tea and a cup of black coffee on a wooden table, symbolizing healthy beverage choices for cancer risk reduction.

Beverages That Lower Cancer Risk Emerge

Drinking just two cups of unsweetened tea daily could lower your risk of dying from cancer by 16%.

Daniel Moretti· May 25· 3 min
A shopper's hand reaching for a colorful canned cocktail on a shelf in a brightly lit grocery store aisle.

North Carolina House advances bill for canned cocktails in grocery stores

On May 19, 2026, a North Carolina House committee quietly approved a bill that could soon put canned cocktails with up to 9.

Daniel Moretti· May 20· 3 min
A close-up of a pre-mixed spirit-based cocktail in a stylish glass, with a blurred bar background, highlighting the leading trend in the US alcoholic drinks market.

US pre-mixed alcoholic drinks market analysis shows spirit-based cocktails leading.

In 2025, the ready-to-drink (RTD) beverage category surged nearly 18%, eclipsing the entire vodka segment to become the undisputed leader in the U.

Daniel Moretti· May 18· 4 min
A bartender serves a classic cocktail at a value-priced bar, with happy patrons enjoying affordable drinks in the background.

Bars Bring Back Cheaper Cocktails for Value-Conscious Drinkers

At Gus' Sip & Dip in Chicago, a 30-drink list of classic cocktails now costs just $12 each.

Daniel Moretti· May 14· 3 min
A trendy cocktail bar where visually appealing, colorful drinks inspired by viral trends are being served and photographed by patrons.

America's Cocktail Preferences Shift Amid Viral Trends

In the week following Starbucks' launch of its new Tie-Dye Frappuccino, searches for 'tie-dye cocktail recipes' on Pinterest surged by 300%.

Daniel Moretti· May 13· 3 min
Friends toasting with colorful non-alcoholic ready-to-drink cocktails from Ritual Zero Proof at a sunny outdoor gathering.

Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails

The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .

Daniel Moretti· May 12· 3 min
Assortment of Ritual Zero Proof's new ready-to-drink non-alcoholic canned cocktails displayed elegantly on a bar, ready for enjoyment.

Ritual Zero Proof Launches Ready-to-Drink Non-Alcoholic Cocktails

Just weeks after Diageo paid $23 million to fully acquire Ritual Zero Proof, the non-alcoholic spirit brand, already number one in the US, is launching three new ready-to-drink canned cocktails.

Daniel Moretti· May 12· 3 min
A sophisticated cocktail featuring global ingredients and a regional garnish, representing the 2026 blend of international and local mixology trends.

2026 cocktail trends blend global flavors with regional twists

Thomas Pélissier of Le Clocher Penché in Québec recently won the 2026 MICHELIN Guide Québec Exceptional Cocktails Award, marking a new era for regional mixology.

Daniel Moretti· May 11· 3 min
European Union lawmakers in a tense negotiation, surrounded by glowing digital data streams and legal documents, finalizing the landmark AI Act.

EU Lawmakers Reach Provisional Deal on AI Regulations

After nearly 36 hours of intense negotiations, EU lawmakers reached a provisional agreement on the landmark AI Act, set to take effect in 2026.

Daniel Moretti· May 10· 3 min
Assortment of premium 100ml canned cocktails, including a Bulleit Old Fashioned, displayed on a modern bar counter in the US.

Diageo Launches 100ml Canned Cocktails in US Market

Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

Daniel Moretti· May 8· 3 min
A bartender making a cocktail in a New York City bar, with a patron looking at the menu, symbolizing the impact of rising cocktail prices on consumer spending.

Consumers Rethink Spending as Cocktail Prices Climb Higher

In New York City, signature cocktails now command upwards of $25, a price unthinkable just years ago.

Daniel Moretti· May 8· 3 min
A mixologist artfully tops a cocktail with a fluffy strawberry cucumber cold foam, showcasing the new trend in drink presentation.

Cold foam toppings trend transforms cocktail flavors and textures

A new wave of mixologists is ditching traditional garnishes, instead topping cocktails with airy cream cheese foam or vibrant strawberry cucumber foam, fundamentally changing how drinks are experience

Daniel Moretti· May 7· 3 min
A mixologist meticulously crafts a luxury cocktail using freshly foraged herbs in a dimly lit, upscale bar at dawn.

Foraged Cocktails: A Luxury Niche in Seasonal Mixology

At a Michelin-starred bar in Copenhagen, mixologists venture into urban parks at dawn, gathering ingredients for daily-changing foraged cocktails that cost patrons upwards of $30.

Daniel Moretti· May 6· 4 min
A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti· May 4· 3 min
Elegant and easy 3-ingredient Mother's Day brunch cocktails artfully arranged on a festive table setting.

Easy 3-Ingredient Mother's Day Brunch Drinks Simplify Festivities

This Mother's Day, 72% of consumers surveyed plan to serve brunch drinks requiring three ingredients or fewer, a 45% jump from last year, according to the National Retail Federation Survey.

Daniel Moretti· May 4· 4 min
Young adults enjoying 'Vibes Beverages' kava-infused RTD cocktails at a rooftop bar, experiencing a mood boost and social connection.

RTD Cocktails Tap Kava Root for Gen Z's Mood and Nootropic Boost

Vibes Beverages launched nationwide with three functional tonics, including one that delivers 60mg of kavalactones per can, according to brewbound .

Daniel Moretti· May 3· 3 min
Young adults socializing and enjoying non-alcoholic drinks and RTDs at a modern gathering, showcasing a shift in alcohol consumption habits.

Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs

The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .

Daniel Moretti· May 2· 3 min
A bartender preparing an Old Fashioned cocktail in a classic bar setting, with the Drinks International Report 2026 visible.

Drinks International Report Reveals Bestselling Classic Cocktails 2026

The Drinks International Cocktail Report 2026 reveals a surprising trend: the top-selling drink at the world's best bars remains a century-old classic.

Daniel Moretti· Apr 30· 3 min
Interior of Beyond Proof, Boston's first alcohol-free bar, showcasing patrons enjoying non-alcoholic craft cocktails in a stylish, social setting.

Boston alcohol-free bar redefines social drinking scene

On April 7, Boston's first completely alcohol-free craft cocktail bar, Beyond Proof, opened its doors in Jamaica Plain.

Daniel Moretti· Apr 29· 3 min
A diverse group of young adults laughing and toasting with low-calorie, ready-to-drink cocktails in a stylish urban setting.

Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market

Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.

Daniel Moretti· Apr 28· 4 min
On The Rocks Passion Fruit and Watermelon Margarita ready-to-drink cocktails displayed on a bar with a tropical beach sunset in the background.

On The Rocks Launches Passion Fruit and Watermelon Margarita RTDs

The global ready-to-drink cocktail market, valued at $3.

Daniel Moretti· Apr 25· 3 min
A group of friends happily pregaming with cocktails at home before a night out, highlighting the trend of saving money on expensive venue drinks.

Americans are pregaming at home to save money on drinks

At Madison Square Garden, a single cocktail can set patrons back at least $25, a price point that pushes nearly a third of Americans to pre-drink at home before heading out for social engagements.

Daniel Moretti· Apr 24· 3 min
A sophisticated bar scene showcasing premium RTD cocktails, with stylish patrons enjoying drinks in a lively, upscale atmosphere.

RTD cocktail market expands, driven by premiumization trends

Actor Miles Teller recently sold his stake in The Long Drink Company for a reported $325 million ( The Hollywood Reporter ).

Daniel Moretti· Apr 22· 3 min
A stylish bar setting showcasing a variety of premium ready-to-drink canned cocktails, with people enjoying the lively atmosphere.

Ready-to-drink cocktails and mixology trends reshape beverage market

Juice Runners, the ready-to-drink (RTD) brand from hip-hop duo Run The Jewels, just secured US$2 million in seed funding, according to The Spirits Business .

Daniel Moretti· Apr 21· 4 min
People enjoying Aperol Spritz TO GO cans in a sunny outdoor setting, highlighting the convenience of ready-to-drink cocktails.

Campari Group Launches Aperol Spritz TO GO for Ready-to-Drink Trends

Forty percent of 18-29-year-olds in the UK plan to drink more ready-to-drink cocktails this year, signaling a massive shift towards convenience.

Daniel Moretti· Apr 21· 3 min
A bartender creating a neon-themed cocktail in a stylish bar, symbolizing the Bols Cocktail Battle North America launch.

Bols Cocktail Battle North America Launches

Bartenders across North America can now win a 'Cocktail Fever' experience in Amsterdam, visiting the historic Bols distillery and iconic bars, by crafting a single 'Neon Nights' inspired drink.

Daniel Moretti· Apr 20· 3 min
Business leaders shaking hands over a table with Finnish Long Drink bottles and Mark Anthony Group branding, symbolizing a major beverage industry acquisition.

Mark Anthony Group Acquires Finnish Long Drink Amid Market Growth

The Finnish Long Drink, which sold 2.

Daniel Moretti· Apr 20· 3 min
A diverse group of friends enjoying colorful, refreshing mocktails at an outdoor cafe, celebrating the rise of wellness-focused beverages.

Healthier mocktails lead beverage market growth as wellness rises

In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.

Daniel Moretti· Apr 19· 3 min
A restaurant menu displaying estimated calorie ranges for alcoholic beverages, with patrons making informed choices.

FDA Rules Let Restaurants Estimate Alcohol Calories on Menus

Restaurants can now estimate calorie ranges for wine, beer, and spirits on menus, a seemingly health-conscious move poised to surprisingly boost check averages.

Daniel Moretti· Apr 19· 3 min
Mark Anthony Group's Finnish Long Drink and White Claw products being loaded onto trucks in a large beverage distribution warehouse.

Mark Anthony Group Buys Finnish Long Drink, Boosting RTD Market

The ready-to-drink (RTD) cocktails market is projected to nearly triple from USD 3.

Daniel Moretti· Apr 18· 4 min