Section

Drinks

Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

Interior of Beyond Proof, Boston's first alcohol-free bar, showcasing patrons enjoying non-alcoholic craft cocktails in a stylish, social setting.

Boston alcohol-free bar redefines social drinking scene

On April 7, Boston's first completely alcohol-free craft cocktail bar, Beyond Proof, opened its doors in Jamaica Plain.

Daniel Moretti· Apr 29· 3 min
A diverse group of young adults laughing and toasting with low-calorie, ready-to-drink cocktails in a stylish urban setting.

Gen Z Drives Explosive Growth in Ready-to-Drink Cocktail Market

Stateside Brands just launched Super Lyte, a non-carbonated, vodka-based ready-to-drink cocktail with only 90 calories.

Daniel Moretti· Apr 28· 4 min
On The Rocks Passion Fruit and Watermelon Margarita ready-to-drink cocktails displayed on a bar with a tropical beach sunset in the background.

On The Rocks Launches Passion Fruit and Watermelon Margarita RTDs

The global ready-to-drink cocktail market, valued at $3.

Daniel Moretti· Apr 25· 3 min
A group of friends happily pregaming with cocktails at home before a night out, highlighting the trend of saving money on expensive venue drinks.

Americans are pregaming at home to save money on drinks

At Madison Square Garden, a single cocktail can set patrons back at least $25, a price point that pushes nearly a third of Americans to pre-drink at home before heading out for social engagements.

Daniel Moretti· Apr 24· 3 min
A sophisticated bar scene showcasing premium RTD cocktails, with stylish patrons enjoying drinks in a lively, upscale atmosphere.

RTD cocktail market expands, driven by premiumization trends

Actor Miles Teller recently sold his stake in The Long Drink Company for a reported $325 million ( The Hollywood Reporter ).

Daniel Moretti· Apr 22· 3 min
A stylish bar setting showcasing a variety of premium ready-to-drink canned cocktails, with people enjoying the lively atmosphere.

Ready-to-drink cocktails and mixology trends reshape beverage market

Juice Runners, the ready-to-drink (RTD) brand from hip-hop duo Run The Jewels, just secured US$2 million in seed funding, according to The Spirits Business .

Daniel Moretti· Apr 21· 4 min
People enjoying Aperol Spritz TO GO cans in a sunny outdoor setting, highlighting the convenience of ready-to-drink cocktails.

Campari Group Launches Aperol Spritz TO GO for Ready-to-Drink Trends

Forty percent of 18-29-year-olds in the UK plan to drink more ready-to-drink cocktails this year, signaling a massive shift towards convenience.

Daniel Moretti· Apr 21· 3 min
A bartender creating a neon-themed cocktail in a stylish bar, symbolizing the Bols Cocktail Battle North America launch.

Bols Cocktail Battle North America Launches

Bartenders across North America can now win a 'Cocktail Fever' experience in Amsterdam, visiting the historic Bols distillery and iconic bars, by crafting a single 'Neon Nights' inspired drink.

Daniel Moretti· Apr 20· 3 min
Business leaders shaking hands over a table with Finnish Long Drink bottles and Mark Anthony Group branding, symbolizing a major beverage industry acquisition.

Mark Anthony Group Acquires Finnish Long Drink Amid Market Growth

The Finnish Long Drink, which sold 2.

Daniel Moretti· Apr 20· 3 min
A diverse group of friends enjoying colorful, refreshing mocktails at an outdoor cafe, celebrating the rise of wellness-focused beverages.

Healthier mocktails lead beverage market growth as wellness rises

In July 2024, Athletic Brewing, a non-alcoholic beer company, secured an $800 million valuation after a $50 million financing round.

Daniel Moretti· Apr 19· 3 min
A restaurant menu displaying estimated calorie ranges for alcoholic beverages, with patrons making informed choices.

FDA Rules Let Restaurants Estimate Alcohol Calories on Menus

Restaurants can now estimate calorie ranges for wine, beer, and spirits on menus, a seemingly health-conscious move poised to surprisingly boost check averages.

Daniel Moretti· Apr 19· 3 min
Mark Anthony Group's Finnish Long Drink and White Claw products being loaded onto trucks in a large beverage distribution warehouse.

Mark Anthony Group Buys Finnish Long Drink, Boosting RTD Market

The ready-to-drink (RTD) cocktails market is projected to nearly triple from USD 3.

Daniel Moretti· Apr 18· 4 min
A close-up of the Paddock Paloma cocktail at the Kentucky Derby, featuring Tequila Herradura and Q Sparkling Grapefruit, with Churchill Downs in the background.

Paddock Paloma Debuts at Kentucky Derby Amid New Cocktail Trends

For the 2026 Kentucky Derby, Churchill Downs will debut the Paddock Paloma, an exclusive cocktail featuring Tequila Herradura and Q Sparkling Grapefruit, signaling a new era for event beverages.

Daniel Moretti· Apr 16· 3 min
A split visual contrasting a meticulously crafted artisanal cocktail with a vibrant display of convenient, pre-mixed cocktail orbs, symbolizing the bifurcated market.

Craft vs. Convenience: The Bifurcated Cocktail Market

At The Archer, two cheese-infused cocktails, The Black Sheep and The El Mancheguito 75, challenge traditional palates, while elsewhere, pre-mixed BuzzBallz in colorful orbs are flying off shelves.

Daniel Moretti· Apr 15· 6 min
Young adults in a UK pub selecting low- and no-alcohol drinks, reflecting a growing trend in moderation and mindful consumption.

Club Soda Surveys UK Low-ABV Market for Policymaking

Nearly half of young people in the UK now choose low- and no-alcohol drinks to moderate their consumption, a sharp increase from just 28% in 2018, according to Harpers Wine & Spirit .

Daniel Moretti· Apr 13· 3 min
Young adults socializing and enjoying cocktails in a stylish bar during early evening hours, reflecting the Gen Z daycap trend.

Gen Z Daycap Trend Reshapes Nightlife, Boosting Early Evening Cocktails

Online booking service OpenTable reports a sharp rise in 6pm restaurant reservations, signaling a seismic shift in how Gen Z consumes alcohol.

Daniel Moretti· Apr 12· 3 min
A crystal-clear craft ice cube chilling a beautifully presented cocktail in a dimly lit, upscale bar setting, symbolizing premium beverage trends.

Craft Ice Trends Reshape Cocktails and Beverages Through 2032

Some bars are now serving cocktails chilled with 100,000-year-old glacier ice sourced from ancient Greenland icebergs, according to Times of India .

Daniel Moretti· Apr 12· 4 min
A diverse group of young adults laughing and enjoying colorful BuzzBallz cocktails at a lively outdoor social event, highlighting the brand's appeal to Gen Z.

BuzzBallz Captures Gen Z, Dominates US Single-Serve Cocktail Market

In just three years, BuzzBallz rocketed from a niche premixed cocktail to a brand valued over $1 billion.

Daniel Moretti· Apr 11· 3 min
Elegant people on a sunny terrace enjoying Chandon Spritz, showcasing the luxury ready-to-drink wine-based premix from Moët Hennessy in a sophisticated setting.

Moët Hennessy Enters RTD Market With New Chandon Spritz Line

Moët Hennessy has launched its Chandon Spritz line, a trio of wine-based premixes, marking its entry into the ready-to-drink market. This move introduces a premium, convenient option from a globally recognized luxury brand.

Daniel Moretti· Apr 9· 3 min
A collection of Wigle Whiskey's new ready-to-drink canned cocktails, featuring various flavors, displayed on a wooden surface with a blurred background of a distillery.

Wigle Whiskey Launches New Ready-to-Drink Cocktails Line

Pittsburgh's Wigle Whiskey has launched a new line of five ready-to-drink canned cocktails, marking its entry into the convenient beverage market. These new bourbon- and vodka-based options are now available across Pennsylvania.

Daniel Moretti· Apr 7· 4 min
A stylish display of Wigle Whiskey's new ready-to-drink canned cocktails, featuring various flavors with bourbon and vodka bases, on a wooden bar.

Wigle Whiskey Launches New Ready-to-Drink Cocktails Line

Pittsburgh's Wigle Whiskey has launched a new line of five ready-to-drink canned cocktails, featuring both bourbon and vodka bases. These new beverages are available across Pennsylvania and online.

Daniel Moretti· Apr 7· 4 min
A bartender carefully adds a stream of golden extra virgin olive oil to a craft cocktail, highlighting the innovative use of savory ingredients in modern mixology.

The Rise of Olive Oil in Cocktails: A Savory Shift in Mixology

Olive oil is making an unexpected appearance in cocktails, moving from the kitchen to the bar as a key ingredient. This savory infusion is changing mixology by enhancing texture and balancing complex flavors.

Daniel Moretti· Apr 6· 5 min
A diverse group of Gen Z friends laughing and clinking glasses with various beverages, some alcoholic, some not, on a sunlit rooftop patio during the late afternoon, embodying the 'daycapping' trend.

Gen Z Social Drinking Habits Evolve With 'Daycapping' Trend

Gen Z's social drinking habits are evolving, with a new trend called 'daycapping' seeing younger consumers prefer earlier drinking occasions. This shift reflects a desire to balance social life with wellness goals and next-day productivity.

Lauren Fisk· Apr 6· 4 min
Anita Goodson and Melanie Nelson, co-founders of Spirited Brands, proudly showcasing their innovative craft ready-to-drink cocktails, Soke and Soula, in a sleek, modern setting.

Valley Women Innovate Ready-to-Drink Cocktails With Craft Flavors

Valley entrepreneurs Anita Goodson and Melanie Nelson are expanding Spirited Brands' portfolio of ready-to-drink cocktails, tapping into a rapidly growing market segment. Their craft-style RTDs, like Soke and Soula, are resonating strongly with consumers seeking premium ingredients and innovative flavors.

Daniel Moretti· Apr 3· 4 min
A poignant image of The Mitchell cocktail bar in downtown Dallas, featuring a 'Closed' sign on its elegant wooden door, reflecting the end of an era for the beloved establishment.

Dallas Cocktail Bar The Mitchell Closes Amid Real Estate Sale

Downtown Dallas cocktail bar The Mitchell and its sibling establishment, Ye Olde Scarlet Pumpernickel Tavern, are set to close in April 2026. The closures are a direct result of the buildings housing both venues being sold.

Daniel Moretti· Mar 31· 4 min
A beautifully garnished, vibrant mocktail sits on a sleek bar at Cafe L'Europe, reflecting the new sophisticated non-alcoholic beverage menu.

Cafe L'Europe Introduces New Mocktail Options for Non-Alcoholic Beverages

In a move reflecting a significant industry shift, Palm Beach's Cafe L'Europe has launched an expanded menu of non-alcoholic beverages designed to be as "chic" as its signature cocktails.

Daniel Moretti· Mar 30· 4 min
A gourmet deconstructed burger bowl and a Pink Lady smash cocktail presented elegantly on a bar counter, showcasing sophisticated food and drink pairings.

Elevating Your Burger with Cocktail Pairings

Forget the standard beer: a deconstructed burger bowl with potato wedges is now being served alongside a Pink Lady® smash cocktail, proving that gourmet burger pairings have moved far beyond the pint

Daniel Moretti· Jun 16· 5 min
Assortment of colorful and refreshing summer drinks with fresh garnishes on a rustic table, perfect for beating the heat.

10 Best Refreshing Summer Drinks to Beat the Heat in 2026

In 2026, cocktail bars are ditching elaborate concoctions for simple highballs.

Daniel Moretti· May 30· 5 min
A diverse group of friends laughing and toasting with beautifully garnished low-ABV and alcohol-free summer beverages on a bright, sunny day.

7 Refreshing Low-ABV & Alcohol-Free Summer Recipes for 2026

The low and no alcohol market currently outperforms most traditional categories, signaling a significant shift in consumer preferences.

Daniel Moretti· May 29· 5 min
An elaborate cocktail being prepared with tableside smoke infusion in a luxurious, dimly lit bar setting.

Top 5 Unique Cocktail Bars You Must Visit

At 'The Alchemist's Den' in London, a single cocktail might involve a tableside smoke infusion, a custom-designed ceramic vessel, and an ingredient foraged from the Amazon rainforest, costing upwards

Daniel Moretti· May 14· 6 min