Drinks
Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

Mocktails and Non-Alcoholic Drinks Rise as Consumer Health Focus Grows
The rising popularity of mocktails and non-alcoholic drinks is reshaping menus and product offerings, reflecting a global consumer shift toward health and wellness. This trend is prompting significant changes across the beverage industry.

India's Cocktail Scene Expands Beyond Major Cities, Competitions Show
India's cocktail scene is rapidly expanding beyond major metros, with new talent and high-end venues emerging in Tier-2 cities. This shift is driven by evolving consumer tastes and a demand for immersive experiences.

Cortisol Cocktail Trend Promises Weight Loss and Stress Relief
A viral 'cortisol cocktail' recipe, promising to melt stress and shed pounds, is flooding millions of social media feeds in 2026.

Bartenders Embrace Spicy Savory Cocktail Trends with New Ingredients
At Salty Flame, the Spicy Guava Margarita, crafted with Don Julio tequila and spicy agave syrup, exemplifies a major shift: consumers now actively seek heat over sweetness in their cocktails.

RTD cocktail packaging sustainability: Reusable vs. recyclable
A PET plastic bottle can keep a ready-to-drink cocktail fresh for over two years.

Summer 2026 Sees Rise of Spicy and Savory Cocktails
For summer 2026, sugary cocktails are out.

Cocktail Culture's Resurgence Challenges Beer's Dominance
In 2023, ready-to-drink (RTD) cocktails outsold craft beer in several key urban markets for the first time in decades.

Heatwaves Drive Unprecedented Surge in Frozen Cocktail Maker Demand
In July, sales of frozen drink makers surged by an astonishing 350% nationwide, as Americans sought immediate, personal relief from record-breaking heatwaves, according to The Industry Fashion .

Extreme heat demands safer alcohol habits to prevent health risks
Drinking alcohol, often seen as a way to relax in the heat, actually acts as a diuretic, actively dehydrating the body and hindering its ability to cool down.

US alcohol: Spirits revenue forecast to surpass beer by 2025
For the first time in modern history, Americans are projected to spend more money on spirits than on beer by 2025.

Gen Z's kombucha craze reshapes beverage industry trends
Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.

Sazerac Launches Three New Ready-to-Drink Cocktails, Including 9% ABV Option
Sazerac, renowned for its venerable whiskey and spirits portfolio, is now rolling out a vodka-based, sugar-free hard cream soda alongside two whiskey lemonades, priced at $18.

Nymbl's Protein Ice Cream Offers 38g Protein Per Pint
At the 2026 Summer Fancy Food Show, exhibitors unveiled ice cream with 38 grams of protein per pint and jams boasting 8 grams per serving.

M&S Launches Two Extensive New Spirits Ranges
Scotch whisky sales plummeted 8.

Dolly Parton launches new coffee brand, 'Cup of Ambition'
Dolly Parton, 78, officially launched her new 'Cup of Ambition' coffee brand on October 26, 2023, according to a Company Announcement .

Middle-aged women drink more, unaware of breast cancer risks
In 2019, alcohol use directly linked to an estimated 44,180 breast cancer cases in women, or 16.

Sazerac Launches Three New Canned Cocktails for RTD Market
Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre

Charlotte embraces soft cocktails and zero-proof lifestyle
Charlotte's first dedicated zero-proof bottle shop, 'The Mindful Mixer,' opened last month in South End, reporting sales 50% above initial projections, according to The Mindful Mixer Owner .

Hennessy Launches Ready-to-Drink Cognac Cocktails in Variety Bundle
Hennessy, a brand long associated with luxury cognac, has just launched a new line of ready-to-serve cocktails, including a 'Henny Rita' and 'Henny Iced Tea.

Bar Convent Brooklyn 2026 Showcases Tech-Driven Beverage Innovations
At Bar Convent Brooklyn 2026, a major spirits conglomerate revealed that 30% of its new product development for 2025-2026 is now guided by AI-driven flavor profile analysis, cutting R&D cycles by 40%,

Hydrogen Infused Sparkling Water Market Booms Despite Limited Awareness
Last year, global sales of hydrogen-infused water quietly surged past $400 million, an economic milestone that largely escaped the notice of many medical professionals.

Lavazza launches innovative 100% coffee tabs, Tablì, in US
Lavazza has launched a groundbreaking single-serve coffee tab in the U.

Summer Drink Recipes: Simple & Innovative Mixes
For June entertaining in 2026, publications are offering at least 16 cocktail recipes, providing options for easy summer drink recipes for entertaining.

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market
In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Ready-to-drink cocktails now exceed vodka market value
Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.

Popeyes launches biscuit mixes as Tom Holland's Bero eyes non-alc
A 12-pack of Tom Holland's Bero shandies will hit Target shelves in June 2026, just as Popeyes' Cajun Cheddar biscuit mix becomes available nationwide at Walmart.

Canadian consumers embrace ready-to-drink cocktails, driving market growth
Canadians bought just over 40% more ciders and coolers between April 2020 and March 31, 2021, according to Statistics Canada .

Healthy Hydrating Drink Options for Summer
A single 12-ounce can of popular lemon-lime soda packs 39 grams of sugar—more than an adult's daily recommended limit.

New Queer Bars and Cocktail Scenes Blossom in Major Cities
This May, Ring Ding Ding, a new queer-friendly, Thai-influenced bar, opened its doors in Portland.

RTDs boost sales as traditional spirits decline 4.4%
In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.