Section

Drinks

Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

A bottle of Hennessy ready-to-drink cognac cocktail sits on a bar, ready to be served, embodying luxury and convenience.

Hennessy Launches Ready-to-Drink Cognac Cocktails in Variety Bundle

Hennessy, a brand long associated with luxury cognac, has just launched a new line of ready-to-serve cocktails, including a 'Henny Rita' and 'Henny Iced Tea.

Daniel Moretti· Jun 20· 3 min
AI interface analyzing flavor profiles at a futuristic bar, showcasing technological advancements in beverage innovation at Bar Convent Brooklyn 2026.

Bar Convent Brooklyn 2026 Showcases Tech-Driven Beverage Innovations

At Bar Convent Brooklyn 2026, a major spirits conglomerate revealed that 30% of its new product development for 2025-2026 is now guided by AI-driven flavor profile analysis, cutting R&D cycles by 40%,

Daniel Moretti· Jun 18· 4 min
A glowing bottle of hydrogen-infused sparkling water surrounded by bubbles, representing the booming market despite limited scientific awareness.

Hydrogen Infused Sparkling Water Market Booms Despite Limited Awareness

Last year, global sales of hydrogen-infused water quietly surged past $400 million, an economic milestone that largely escaped the notice of many medical professionals.

Daniel Moretti· Jun 17· 5 min
Lavazza Tablì zero-waste coffee tab dissolving in hot water to make espresso, showcasing its 100% coffee composition.

Lavazza launches innovative 100% coffee tabs, Tablì, in US

Lavazza has launched a groundbreaking single-serve coffee tab in the U.

Daniel Moretti· Jun 10· 3 min
A lively outdoor summer party with friends enjoying colorful, refreshing cocktails on a sunny day, showcasing simple and innovative drink recipes.

Summer Drink Recipes: Simple & Innovative Mixes

For June entertaining in 2026, publications are offering at least 16 cocktail recipes, providing options for easy summer drink recipes for entertaining.

Daniel Moretti· Jun 9· 3 min
Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti· Jun 7· 3 min
A diverse group of people happily toasting with various colorful ready-to-drink cocktails, symbolizing the growing popularity of RTDs over traditional spirits.

Ready-to-drink cocktails now exceed vodka market value

Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.

Daniel Moretti· Jun 6· 4 min
Popeyes Cajun Cheddar biscuit mix and Tom Holland's Bero shandies displayed side-by-side, representing the trend of at-home consumption.

Popeyes launches biscuit mixes as Tom Holland's Bero eyes non-alc

A 12-pack of Tom Holland's Bero shandies will hit Target shelves in June 2026, just as Popeyes' Cajun Cheddar biscuit mix becomes available nationwide at Walmart.

Daniel Moretti· Jun 6· 3 min
Diverse group of Canadian friends happily sharing and enjoying a variety of colorful ready-to-drink cocktails on a sunny outdoor patio.

Canadian consumers embrace ready-to-drink cocktails, driving market growth

Canadians bought just over 40% more ciders and coolers between April 2020 and March 31, 2021, according to Statistics Canada .

Daniel Moretti· Jun 5· 3 min
Assortment of healthy, colorful summer drinks like infused water, sparkling fruit beverages, and iced teas, perfect for staying hydrated.

Healthy Hydrating Drink Options for Summer

A single 12-ounce can of popular lemon-lime soda packs 39 grams of sugar—more than an adult's daily recommended limit.

Daniel Moretti· Jun 4· 4 min
A lively and diverse group of people enjoying creative cocktails in a stylish, modern queer-friendly bar with warm, ambient lighting.

New Queer Bars and Cocktail Scenes Blossom in Major Cities

This May, Ring Ding Ding, a new queer-friendly, Thai-influenced bar, opened its doors in Portland.

Daniel Moretti· May 29· 3 min
A diverse group of people happily drinking colorful ready-to-drink cocktails outdoors, symbolizing the rise of RTDs over traditional spirits.

RTDs boost sales as traditional spirits decline 4.4%

In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.

Daniel Moretti· May 27· 3 min
A steaming mug of unsweetened tea and a cup of black coffee on a wooden table, symbolizing healthy beverage choices for cancer risk reduction.

Beverages That Lower Cancer Risk Emerge

Drinking just two cups of unsweetened tea daily could lower your risk of dying from cancer by 16%.

Daniel Moretti· May 25· 3 min
A shopper's hand reaching for a colorful canned cocktail on a shelf in a brightly lit grocery store aisle.

North Carolina House advances bill for canned cocktails in grocery stores

On May 19, 2026, a North Carolina House committee quietly approved a bill that could soon put canned cocktails with up to 9.

Daniel Moretti· May 20· 3 min
A close-up of a pre-mixed spirit-based cocktail in a stylish glass, with a blurred bar background, highlighting the leading trend in the US alcoholic drinks market.

US pre-mixed alcoholic drinks market analysis shows spirit-based cocktails leading.

In 2025, the ready-to-drink (RTD) beverage category surged nearly 18%, eclipsing the entire vodka segment to become the undisputed leader in the U.

Daniel Moretti· May 18· 4 min
A bartender serves a classic cocktail at a value-priced bar, with happy patrons enjoying affordable drinks in the background.

Bars Bring Back Cheaper Cocktails for Value-Conscious Drinkers

At Gus' Sip & Dip in Chicago, a 30-drink list of classic cocktails now costs just $12 each.

Daniel Moretti· May 14· 3 min
A trendy cocktail bar where visually appealing, colorful drinks inspired by viral trends are being served and photographed by patrons.

America's Cocktail Preferences Shift Amid Viral Trends

In the week following Starbucks' launch of its new Tie-Dye Frappuccino, searches for 'tie-dye cocktail recipes' on Pinterest surged by 300%.

Daniel Moretti· May 13· 3 min
Friends toasting with colorful non-alcoholic ready-to-drink cocktails from Ritual Zero Proof at a sunny outdoor gathering.

Ritual Zero Proof Launches Non-Alcoholic RTD Cocktails

The non-alcoholic beverage category in the United States has exploded, growing its retail sales value by a staggering 31% CAGR over the past five years, according to Diageo .

Daniel Moretti· May 12· 3 min
Assortment of Ritual Zero Proof's new ready-to-drink non-alcoholic canned cocktails displayed elegantly on a bar, ready for enjoyment.

Ritual Zero Proof Launches Ready-to-Drink Non-Alcoholic Cocktails

Just weeks after Diageo paid $23 million to fully acquire Ritual Zero Proof, the non-alcoholic spirit brand, already number one in the US, is launching three new ready-to-drink canned cocktails.

Daniel Moretti· May 12· 3 min
A sophisticated cocktail featuring global ingredients and a regional garnish, representing the 2026 blend of international and local mixology trends.

2026 cocktail trends blend global flavors with regional twists

Thomas Pélissier of Le Clocher Penché in Québec recently won the 2026 MICHELIN Guide Québec Exceptional Cocktails Award, marking a new era for regional mixology.

Daniel Moretti· May 11· 3 min
European Union lawmakers in a tense negotiation, surrounded by glowing digital data streams and legal documents, finalizing the landmark AI Act.

EU Lawmakers Reach Provisional Deal on AI Regulations

After nearly 36 hours of intense negotiations, EU lawmakers reached a provisional agreement on the landmark AI Act, set to take effect in 2026.

Daniel Moretti· May 10· 3 min
Assortment of premium 100ml canned cocktails, including a Bulleit Old Fashioned, displayed on a modern bar counter in the US.

Diageo Launches 100ml Canned Cocktails in US Market

Facing a 15.4% drop in US spirits sales, Diageo has launched a new range of 100ml canned cocktails, including a 37.5% ABV Bulleit Old Fashioned, priced at US$4.99 per single can. This aggressive move

Daniel Moretti· May 8· 3 min
A bartender making a cocktail in a New York City bar, with a patron looking at the menu, symbolizing the impact of rising cocktail prices on consumer spending.

Consumers Rethink Spending as Cocktail Prices Climb Higher

In New York City, signature cocktails now command upwards of $25, a price unthinkable just years ago.

Daniel Moretti· May 8· 3 min
A mixologist artfully tops a cocktail with a fluffy strawberry cucumber cold foam, showcasing the new trend in drink presentation.

Cold foam toppings trend transforms cocktail flavors and textures

A new wave of mixologists is ditching traditional garnishes, instead topping cocktails with airy cream cheese foam or vibrant strawberry cucumber foam, fundamentally changing how drinks are experience

Daniel Moretti· May 7· 3 min
A mixologist meticulously crafts a luxury cocktail using freshly foraged herbs in a dimly lit, upscale bar at dawn.

Foraged Cocktails: A Luxury Niche in Seasonal Mixology

At a Michelin-starred bar in Copenhagen, mixologists venture into urban parks at dawn, gathering ingredients for daily-changing foraged cocktails that cost patrons upwards of $30.

Daniel Moretti· May 6· 4 min
A display of Monaco Cocktails cans on a bar counter, representing Molson Coors' acquisition and expansion into the ready-to-drink cocktail market.

Molson Coors Buys Atomic Brands, Expanding Ready-to-Drink Cocktail Market

Molson Coors just spent $275 million to acquire Atomic Brands, the maker of Monaco Cocktails, according to the Milwaukee Journal Sentinel .

Daniel Moretti· May 4· 3 min
Elegant and easy 3-ingredient Mother's Day brunch cocktails artfully arranged on a festive table setting.

Easy 3-Ingredient Mother's Day Brunch Drinks Simplify Festivities

This Mother's Day, 72% of consumers surveyed plan to serve brunch drinks requiring three ingredients or fewer, a 45% jump from last year, according to the National Retail Federation Survey.

Daniel Moretti· May 4· 4 min
Young adults enjoying 'Vibes Beverages' kava-infused RTD cocktails at a rooftop bar, experiencing a mood boost and social connection.

RTD Cocktails Tap Kava Root for Gen Z's Mood and Nootropic Boost

Vibes Beverages launched nationwide with three functional tonics, including one that delivers 60mg of kavalactones per can, according to brewbound .

Daniel Moretti· May 3· 3 min
Young adults socializing and enjoying non-alcoholic drinks and RTDs at a modern gathering, showcasing a shift in alcohol consumption habits.

Gen Z lowers alcohol intake, favors non-alcoholic options and RTDs

The share of adults under age 35 who report drinking alcohol has decreased by ten percentage points over two decades, dropping from 72% in 2001-2003 to 62% in 2021-2023, according to time .

Daniel Moretti· May 2· 3 min
A bartender preparing an Old Fashioned cocktail in a classic bar setting, with the Drinks International Report 2026 visible.

Drinks International Report Reveals Bestselling Classic Cocktails 2026

The Drinks International Cocktail Report 2026 reveals a surprising trend: the top-selling drink at the world's best bars remains a century-old classic.

Daniel Moretti· Apr 30· 3 min