Section

Drinks

Explore a world of beverages, from artisanal cocktails to healthy smoothies and everything in between.

A visually appealing, brightly colored mocktail garnished with fresh fruit and herbs, sitting on a polished bar top in a trendy, softly lit cafe, symbolizing the rise of non-alcoholic beverages.

Mocktails and Non-Alcoholic Drinks Rise as Consumer Health Focus Grows

The rising popularity of mocktails and non-alcoholic drinks is reshaping menus and product offerings, reflecting a global consumer shift toward health and wellness. This trend is prompting significant changes across the beverage industry.

Daniel Moretti· Mar 30· 6 min
A stylish, modern cocktail bar in an Indian Tier-2 city, with a skilled bartender preparing a vibrant drink for diverse patrons, showcasing the expanding luxury beverage scene.

India's Cocktail Scene Expands Beyond Major Cities, Competitions Show

India's cocktail scene is rapidly expanding beyond major metros, with new talent and high-end venues emerging in Tier-2 cities. This shift is driven by evolving consumer tastes and a demand for immersive experiences.

Daniel Moretti· Mar 30· 6 min
A refreshing cortisol cocktail with orange, coconut water, and sea salt, presented as a trendy wellness drink.

Cortisol Cocktail Trend Promises Weight Loss and Stress Relief

A viral 'cortisol cocktail' recipe, promising to melt stress and shed pounds, is flooding millions of social media feeds in 2026.

Daniel Moretti· Aug 5· 3 min
A bartender expertly prepares a spicy guava margarita, showcasing the growing trend of heat and savory flavors in modern cocktails.

Bartenders Embrace Spicy Savory Cocktail Trends with New Ingredients

At Salty Flame, the Spicy Guava Margarita, crafted with Don Julio tequila and spicy agave syrup, exemplifies a major shift: consumers now actively seek heat over sweetness in their cocktails.

Daniel Moretti· Aug 7· 2 min
Comparison of RTD cocktail packaging: a recyclable PET bottle versus a reusable glass bottle, illustrating the sustainability debate.

RTD cocktail packaging sustainability: Reusable vs. recyclable

A PET plastic bottle can keep a ready-to-drink cocktail fresh for over two years.

Daniel Moretti· Aug 3· 3 min
A bartender prepares a spicy, savory cocktail with chili garnishes, reflecting the summer 2026 trend away from sugary drinks.

Summer 2026 Sees Rise of Spicy and Savory Cocktails

For summer 2026, sugary cocktails are out.

Daniel Moretti· Jul 30· 3 min
A close-up of a vibrant, artisanal cocktail on a bar counter, with a subtle backdrop of craft beer bottles, symbolizing the changing landscape of beverage consumption.

Cocktail Culture's Resurgence Challenges Beer's Dominance

In 2023, ready-to-drink (RTD) cocktails outsold craft beer in several key urban markets for the first time in decades.

Daniel Moretti· Jul 20· 5 min
Family enjoying frozen cocktails made with a home machine during a severe summer heatwave, finding cool relief and fun.

Heatwaves Drive Unprecedented Surge in Frozen Cocktail Maker Demand

In July, sales of frozen drink makers surged by an astonishing 350% nationwide, as Americans sought immediate, personal relief from record-breaking heatwaves, according to The Industry Fashion .

Daniel Moretti· Jul 14· 3 min
Person feeling unwell in extreme heat, holding an alcoholic drink, highlighting the dangers of dehydration and impaired temperature regulation.

Extreme heat demands safer alcohol habits to prevent health risks

Drinking alcohol, often seen as a way to relax in the heat, actually acts as a diuretic, actively dehydrating the body and hindering its ability to cool down.

Daniel Moretti· Jul 12· 3 min
A visual representation of US alcohol market shift, with elegant spirits outshining traditional beer in terms of revenue.

US alcohol: Spirits revenue forecast to surpass beer by 2025

For the first time in modern history, Americans are projected to spend more money on spirits than on beer by 2025.

Daniel Moretti· Jul 7· 4 min
A diverse group of young adults laughing and enjoying various flavors of kombucha in a bright, contemporary cafe setting, symbolizing a shift in social drinking habits.

Gen Z's kombucha craze reshapes beverage industry trends

Despite decades of dominance, traditional alcohol consumption among Gen Z is down 20% compared to millennials at the same age, fueling a $2.

Daniel Moretti· Jul 5· 3 min
Three new Sazerac ready-to-drink cocktail cans: Lovebug Hard Cream Soda and two whiskey lemonades, displayed on a bar with whiskey bottles in the background.

Sazerac Launches Three New Ready-to-Drink Cocktails, Including 9% ABV Option

Sazerac, renowned for its venerable whiskey and spirits portfolio, is now rolling out a vodka-based, sugar-free hard cream soda alongside two whiskey lemonades, priced at $18.

Daniel Moretti· Jul 4· 3 min
A pint of Nymbl's protein ice cream, showcasing its creamy texture and healthy ingredients, positioned attractively on a kitchen counter.

Nymbl's Protein Ice Cream Offers 38g Protein Per Pint

At the 2026 Summer Fancy Food Show, exhibitors unveiled ice cream with 38 grams of protein per pint and jams boasting 8 grams per serving.

Daniel Moretti· Jun 30· 3 min
M&S 'Distilled' spirits collection featuring vodka, gin, rum, brandy, whisky, and tequila, displayed attractively on a store shelf.

M&S Launches Two Extensive New Spirits Ranges

Scotch whisky sales plummeted 8.

Daniel Moretti· Jun 29· 3 min
Dolly Parton's 'Cup of Ambition' coffee brand logo prominently displayed on a steaming mug in a sunlit cafe setting.

Dolly Parton launches new coffee brand, 'Cup of Ambition'

Dolly Parton, 78, officially launched her new 'Cup of Ambition' coffee brand on October 26, 2023, according to a Company Announcement .

Daniel Moretti· Jun 27· 3 min
A middle-aged woman contemplating a glass of wine, with a subtle, ominous background suggesting the link between alcohol and breast cancer.

Middle-aged women drink more, unaware of breast cancer risks

In 2019, alcohol use directly linked to an estimated 44,180 breast cancer cases in women, or 16.

Daniel Moretti· Jun 25· 3 min
Three new Sazerac canned cocktails: Lovebug Hard Cream Soda, Endless Afternoon Whiskey Lemonade, and Buckhorn Whiskey Lemonade, displayed on a bar.

Sazerac Launches Three New Canned Cocktails for RTD Market

Sazerac Co. just unleashed 16 new Stock Keeping Units (SKUs) into the domestic ready-to-drink market, signaling an intense push into the booming category. This extensive launch positions Sazerac aggre

Daniel Moretti· Jun 24· 3 min
A lively Charlotte bar scene with patrons enjoying artfully prepared zero-proof cocktails, showcasing the city's embrace of the sober curious movement.

Charlotte embraces soft cocktails and zero-proof lifestyle

Charlotte's first dedicated zero-proof bottle shop, 'The Mindful Mixer,' opened last month in South End, reporting sales 50% above initial projections, according to The Mindful Mixer Owner .

Daniel Moretti· Jun 23· 4 min
A bottle of Hennessy ready-to-drink cognac cocktail sits on a bar, ready to be served, embodying luxury and convenience.

Hennessy Launches Ready-to-Drink Cognac Cocktails in Variety Bundle

Hennessy, a brand long associated with luxury cognac, has just launched a new line of ready-to-serve cocktails, including a 'Henny Rita' and 'Henny Iced Tea.

Daniel Moretti· Jun 20· 3 min
AI interface analyzing flavor profiles at a futuristic bar, showcasing technological advancements in beverage innovation at Bar Convent Brooklyn 2026.

Bar Convent Brooklyn 2026 Showcases Tech-Driven Beverage Innovations

At Bar Convent Brooklyn 2026, a major spirits conglomerate revealed that 30% of its new product development for 2025-2026 is now guided by AI-driven flavor profile analysis, cutting R&D cycles by 40%,

Daniel Moretti· Jun 18· 4 min
A glowing bottle of hydrogen-infused sparkling water surrounded by bubbles, representing the booming market despite limited scientific awareness.

Hydrogen Infused Sparkling Water Market Booms Despite Limited Awareness

Last year, global sales of hydrogen-infused water quietly surged past $400 million, an economic milestone that largely escaped the notice of many medical professionals.

Daniel Moretti· Jun 17· 5 min
Lavazza Tablì zero-waste coffee tab dissolving in hot water to make espresso, showcasing its 100% coffee composition.

Lavazza launches innovative 100% coffee tabs, Tablì, in US

Lavazza has launched a groundbreaking single-serve coffee tab in the U.

Daniel Moretti· Jun 10· 3 min
A lively outdoor summer party with friends enjoying colorful, refreshing cocktails on a sunny day, showcasing simple and innovative drink recipes.

Summer Drink Recipes: Simple & Innovative Mixes

For June entertaining in 2026, publications are offering at least 16 cocktail recipes, providing options for easy summer drink recipes for entertaining.

Daniel Moretti· Jun 9· 3 min
Supermarket aisle in June 2026 showcasing a wide variety of functional beverages, with consumers choosing them over traditional sodas, indicating a major market shift.

June 2026 Trends Show Functional Beverages Leading Emerging Drink Market

In June 2026, supermarket chains are dedicating 20% more shelf space to functional drinks than traditional sodas, according to Grocery Dive Analytics.

Daniel Moretti· Jun 7· 3 min
A diverse group of people happily toasting with various colorful ready-to-drink cocktails, symbolizing the growing popularity of RTDs over traditional spirits.

Ready-to-drink cocktails now exceed vodka market value

Last year, the ready-to-drink (RTD) cocktail category quietly surpassed vodka in global market value.

Daniel Moretti· Jun 6· 4 min
Popeyes Cajun Cheddar biscuit mix and Tom Holland's Bero shandies displayed side-by-side, representing the trend of at-home consumption.

Popeyes launches biscuit mixes as Tom Holland's Bero eyes non-alc

A 12-pack of Tom Holland's Bero shandies will hit Target shelves in June 2026, just as Popeyes' Cajun Cheddar biscuit mix becomes available nationwide at Walmart.

Daniel Moretti· Jun 6· 3 min
Diverse group of Canadian friends happily sharing and enjoying a variety of colorful ready-to-drink cocktails on a sunny outdoor patio.

Canadian consumers embrace ready-to-drink cocktails, driving market growth

Canadians bought just over 40% more ciders and coolers between April 2020 and March 31, 2021, according to Statistics Canada .

Daniel Moretti· Jun 5· 3 min
Assortment of healthy, colorful summer drinks like infused water, sparkling fruit beverages, and iced teas, perfect for staying hydrated.

Healthy Hydrating Drink Options for Summer

A single 12-ounce can of popular lemon-lime soda packs 39 grams of sugar—more than an adult's daily recommended limit.

Daniel Moretti· Jun 4· 4 min
A lively and diverse group of people enjoying creative cocktails in a stylish, modern queer-friendly bar with warm, ambient lighting.

New Queer Bars and Cocktail Scenes Blossom in Major Cities

This May, Ring Ding Ding, a new queer-friendly, Thai-influenced bar, opened its doors in Portland.

Daniel Moretti· May 29· 3 min
A diverse group of people happily drinking colorful ready-to-drink cocktails outdoors, symbolizing the rise of RTDs over traditional spirits.

RTDs boost sales as traditional spirits decline 4.4%

In Q1 2026, spirits-based ready-to-drink cocktails surged by 30% in dollar sales.

Daniel Moretti· May 27· 3 min